This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues – Adweek


Adweek

This Agency Thinks Blockchain Is the Answer to Advertising's Media Transparency Issues
Adweek
The London-based shop claims it can use blockchain—which is now best known as the technology supporting virtual currency Bitcoin—to eliminate all possibility of the sort of undisclosed rebates between media buyers and publishers that led P&G's Marc ...