Blockchain Isn’t Just a Buzzword Anymore. How Advertisers Are Testing Its Applications – Adweek


Adweek

Blockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Adweek
Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and ...