As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead – Adweek


Adweek

As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead
Adweek
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many aspects of our digital lives. Digital currencies built ...